Warby Parker Holiday Campaign

I was commissioned by Warby Parker to create fun and imaginative images for their 2022 holiday campaign.  To complement the illustrations, I also created a custom alphabet and typographic illustrations. Select illustrations were also printed  onto lens cloths and special edition retail packaging during the holiday season.  Some of the whimsical explorations centered around my perspective as a curious bookworm imagining a festive world where pencils could go holiday shopping alongside people, and dogs could wear leg warmers in winter. This campaign was shortlisted for the ADC 102nd Annual Awards Competition.

Creative Direction and Design : Matt Singer / Warby Parker
Animation : Zaino Producciones